Transforming lives through low-cost housing finance.

To set new standards of excellence in the housing finance market and related services through innovative technology and a highly skilled/ professional staff for customer convenience and satisfaction.

• To attain and maintain financial viability through a nation-wide distribution partner network.
• To take the lead in the Housing Finance in product innovation, and introduce technology to reduce costs and ease of customer usage.
• To build a professional, client-focused workforce for effective and sustainable management of a large scale commercialized Housing Finance program.

• Equal Opportunity
• Meritocracy
• Innovation
• Integrity
• Respect